Influence,
Engineered

Vamp is a tech-enabled influencer marketing agency. We help brands harness culture through creators, combining strategy, technology and global execution to build influence that drives measurable impact and fuels long-term growth.

See our work Talk to us
@alicjaszczepanska for Wrangler
@nikitabathia for Dylon
@kellouhar for Selfridges
@lindsey_isla for Ted Baker
@mimilabesa for Ted Baker
@thenikkirossi for Ted Baker
@tiffa_lukmantara for Oppo
@danielle_collis for Sportscraft
@aglimpseofrach for Swarovski
@talesandwaves for Timberland
@hannesjocarter for Wrangler

Built inside the creator economy.

As content shifted from media-led to creator-led, brands faced a new challenge. Influence was everywhere, but the systems behind it were fragmented.

We emerged to solve that gap. For more than a decade, we've helped leading global brands connect creator strategy, content, distribution and performance into one integrated growth model.

Today, our team operates across four global offices, 65+ markets and a community of more than 100,000 authenticated creators. Most creator agencies focus on campaigns. We built the technology and infrastructure to scale creator marketing globally.

Influence isn't something you run.
It's something you engineer.

We build creator-led growth systems.

01

Strategy

Audience insight, creator ecosystems and cultural intelligence designed to create relevance and competitive advantage.

@angesophie.reich for Wrangler
Insight & Intelligence
02

Creator programmes

End-to-end campaign and programme management, from sourcing and contracting through to delivery, reporting and optimisation.

@ritupamnani for Mulberry
End-to-end delivery
03

Content & UGC

Platform-native content created, adapted and remixed for social, paid, retail and digital channels.

@giuliapremi for ODLO
Platform-native
04

Paid amplification

Performance-led distribution that extends the reach and impact of creator content across every channel.

@daniellejuliesp for Ted Baker
Performance-led
05

Channel integration

Creators integrated across social, paid, retail, PR, events and commerce, one connected growth system.

@detojan for Swatch
One growth system
06

Operational support

Technology, payments and workflow support that improve efficiency and profitability at scale.

@mhoolan for Monki
Scale & profitability

Proof in the numbers.

Programme spec, global
01 / Campaigns
8,000+
campaigns delivered
02 / Spend
$60M+
paid to creators
03 / Network
13,000+
creators contracted
04 / Reach
65+
markets activated
05 / Impact
$200M
campaign spend
06 / Data
10 yrs
proprietary creator data

Turning creator influence into business growth.

All work
Dyson
Content & UGC

Building a global creator content engine.

200+ assets · 16 markets
Adobe
Always-on programme

Scaling creator marketing across APAC.

4.2B impressions
Coca-Cola
Creator programmes

Activating 90 creators across Australia.

+320% vs KPI
M&S
Creator ecosystem

Turning customers into long-term advocates.

741 creators · 5 yrs

Trusted by the world's leading brands

Creator marketing works best as a system.

Most brands still approach creator marketing as a series of campaigns.

We help brands build integrated creator programmes that generate content, distribution, credibility and performance from the same investment.

The result is a more scalable, measurable and effective approach to growth.

ContentOUTPUT 01DistributionOUTPUT 02CredibilityOUTPUT 03PerformanceOUTPUT 04Oneinvestment

Questions, answered.

Who we are and how we work, in plain terms. Anything else, talk to us.

What is Vamp?

Vamp is a tech-enabled influencer marketing agency. Founded in Sydney in 2015, we operate from four global offices across 65+ markets, pairing human strategists with our own campaign technology and a community of more than 100,000 authenticated creators.

What does Vamp do?

We design and run creator-led growth programmes end to end: audience and creator strategy, sourcing and contracting, platform-native content and UGC, paid amplification, channel integration and reporting. Brands use us for single campaigns or always-on programmes.

What is a tech-enabled influencer marketing agency?

An agency that runs creator marketing on its own technology. The platform handles creator discovery, briefing, approvals, payments and measurement, while our team owns the strategy and creative judgement, so programmes scale across markets without scaling the admin.

Which brands does Vamp work with?

Global consumer brands including Dyson, Adobe, Coca-Cola, M&S, Gap, Benefit Cosmetics and Heineken, across FMCG, beauty, fashion, tech and retail.

See the work
How much does influencer marketing cost with Vamp?

Campaign budgets start at $1,000 on a pay-as-you-go basis with no minimum term. Ongoing programmes are scoped to your goals with an agreed minimum spend, and every creator is priced upfront before you commit.

See pricing
How do we start working with Vamp?

Talk to us. Tell us your brand, market and goals, and we'll recommend the right way in, whether that's a single campaign or a full creator programme.

Talk to us

Let's build something that scales.

Whether you're launching a creator programme, expanding globally or rethinking your approach to creator engagement, we'd love to hear from you.

Talk to us